HB Pro Tip: As Japan has distinctly low proficiency in English (with less than 30% speaking it at any level at all) leaving any of your content, let alone all of it, is a huge risk! Don’t go down this route unless your Japanese brand recognition is enormous and your products basically sell themselves. Lacks a personal touch that can encourage a greater emotional connection with your brand.Ĭould be perceived as lazy or irrelevant to your target market. Proficiency in English is not high enough to assume all readers will be able to understand your core brand values.Ĭan help you achieve global consistency across different markets. The fastest way for brands looking to quickly bring their websites to Japan. Their positioning as globally popular brands might also mean that the use of the English language text enhances their appeal to Japanese consumers. And this can sometimes be justified if you can assume that your audience will naturally understand what they see when browsing your web pages.įor example, huge international brands like Nike or Adidas have instantly recognisable branding, tag lines, and general look and feel.

Some brands actually choose to leave their entire websites in English. There are generally four different ways you can choose from when establishing a Japanese website, each with their own pros and cons. A stronger base to implement any digital marketing and SEM strategiesĬarrying Out Japanese SEM? Here’s Some Advice Different Approaches to Japanese Website Localization – Pros and Cons.Avoid basic translation mistakes and misrepresentation of your brand.Improve your organic search volume with Japanese SEO optimized site content.Gain trust easier from Japanese consumers.Greater presence and reputation within your market.Showcase content that is more likely to convert users.

Greater engagement with your target audience.

Translate japanese page to english